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World of Fine Wine profiles Primo Franco, the “trailblazer for this cream of Prosecco di Valdobbiadene” –MICHAEL EDWARDS

Fine WineMichael Edwards takes a look at the rise and rise of Prosecco, before sharing his notes on a tasting of one of the very best producer’s wines. In this article, featured in World of Fine Wines, Primo Franco is profiled and tells his story of joining the family business and growing the Prosecco category from Valdobbiadene into something magical.

“Primo has been the pioneer in presenting and distributing Valdobbiadene with style “on a tray,” creating added value linked to a specific territory. All Valdo producers, houses, and growers, have owed him a great deal in bad times and good.”

—FRANCO ADAMI, Primo’s great peer and friendly competitor.

To read the full article including tasting notes on several vintages of Primo Franco Valdobbiadene Prosecco Superiore DOCG click here.

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